Question
Enzo is the founder and co- owner of a new company named EcoChic Handbags, a company that specializes in producing high-quality vegan leather handbags. The
Enzo is the founder and co-owner of a new company named EcoChic Handbags, a company that specializes in producing high-quality vegan leather handbags. The company has gained popularity in recent years due to the increasing demand for sustainable and cruelty-free fashion products. To effectively manage their business, EcoChic Handbags has reached out to you to assist with improving operations and providing more insight into the company. Enzo provides you with financial statements from his first three years of operations and is looking for some help with the numbers. Im good at fashion and design, but accounting makes me nervous! exclaims Enzo. Maxwell, the co-owner chimes in as well, Yes, I have better things to do than crunch all these numbers! Im flying to South Africa next week for a VIP safari and hunting trip!
Company Information
EcoChic Handbags was founded by two entrepreneurs who are passionate about eco-friendly and cruelty-free fashion. The company sources its materials from sustainable and ethically responsible suppliers, and their products have gained a loyal customer base that values both style and environmental consciousness. EcoChic Handbags currently operates a production facility and an online retail store. They are now planning to expand their business by opening physical retail stores in prime locations. Customers are drawn to their tagline Keeping water clean, air pure, and fashion fresh.
Financial Information
The company's financial statements are exhibited in Appendix 1,with some important details about operations. Appendix 2 provides some benchmarks from similar companies operating in the same retail space.
Enzo states, I want some details about how my company compares to the industry standards. I'm absolutely certain that we are exceeding standards on every single factor! Were genuinely the best in the business!
Enzo goes on to add to the list of tasks, The company is uncertain about which of its expenses are variable or fixed, so we need your assistance with determining this along with what constitutes direct material costs, direct labour costs and manufacturing overhead. Its all so confusing! I have enough on my plate between the designing, sourcing of materials, and running our social media page.
You and your team learn, from a walkthrough of the facility, that20% of expenses are allocated to the head office and 80% is allocated to the product and design costs.
The company has two revenues streams design costs are incurred when Enzo designs handbags and sells the design to other fashion labels to produce- the product revenue is from the sale of handbags made of sustainable materials.
During the warehouse tour, Maxwell starts to complain, The partnership doesnt make enough money to meet my lifestyle. Im looking to maximize profits and I want your advice on how we can cut or manage costs. Im thinking one of the best places is in the recycled materials. Its become quite costly to process water bottles into polyester and continue to find materials to create sustainable bags. I want to use cheaper material shipped in from Sri Lanka and Vietnam. Also, Im thinking of outsourcing the labour to Indonesia and Venezuala. With the new rise in minimum wage, its so much cheaper to have them sew the bags than to continue to pay labourers in British Columbia. Plus, weve printed off all our labels and tags, we can just ship them over there and have them sewn on by theVenezuelans. Were still vegan friendly and sustainable since were not using leather, so its fine Maxwell then dropped his voice to a whisper, just don't tell Enzo because he can be a bit delusional when it comes to all this sustainability stuff.
During the year, the company sold 547 handbags and Enzo sold 5 designs to various other manufacturers. The handbags have a fixed sale price but the designs tend to vary in price depending on their level of complexity and difficulty.
Enzo also mentioned to you that he is curious about how many units the company needs to sell to break even and what the current margin of safety is.
He also wants you to prepare a quarterly sales budget for 2024to 2026. Due to the seasonal nature of the business, assume that the company sells 1.5 times more during the spring and summer months than in the Fall and Winter.
Enzo is forecasting that the company will sell 200 bags during the winter month of 2024 as the company is quickly growing. What is the estimated budgeted total revenue per year for 2024, 2025 and 2026? He expects handbag demand to increase by 20% year as well.
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