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Epicure Products Company reports the results for three lines as follows. Hypogeal Epigeal Aerie Total Company Sales $100,000 120,000 96,000 316,000 Variable Costs 50,000 90,000

  1. Epicure Products Company reports the results for three lines as follows.

Hypogeal

Epigeal

Aerie

Total Company

Sales

$100,000

120,000

96,000

316,000

Variable Costs

50,000

90,000

48,000

188,000

Contribution Margin

50,000

30,000

48,000

128,000

Fixed Costs

40,000

48,000

38,400

126,400

Operating Income

10,000

-18,000

9,600

1,600

Required:

-Management is considering dropping Epigeal product line ot boost earnings. What would happen to earnings if the Epigeal product line were dropped? (Hint: No calculation necessary)

-Now assume that 50% of any product lines fixed costs would be eliminated if that product line were eliminated, and sales of other product line would be increased by 10%. Would it be profitable to drop Epigeal? How much would operating income change for the company?

-Assuming your analysis indicated that it would increase income to drop Epigeal, what are some reasons you might keep it anyway?

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