Question
Epicure Products Company reports the results for three lines as follows. Hypogeal Epigeal Aerie Total Company Sales $100,000 120,000 96,000 316,000 Variable Costs 50,000 90,000
- Epicure Products Company reports the results for three lines as follows.
| Hypogeal | Epigeal | Aerie | Total Company |
Sales | $100,000 | 120,000 | 96,000 | 316,000 |
Variable Costs | 50,000 | 90,000 | 48,000 | 188,000 |
Contribution Margin | 50,000 | 30,000 | 48,000 | 128,000 |
Fixed Costs | 40,000 | 48,000 | 38,400 | 126,400 |
Operating Income | 10,000 | -18,000 | 9,600 | 1,600 |
Required:
-Management is considering dropping Epigeal product line ot boost earnings. What would happen to earnings if the Epigeal product line were dropped? (Hint: No calculation necessary)
-Now assume that 50% of any product lines fixed costs would be eliminated if that product line were eliminated, and sales of other product line would be increased by 10%. Would it be profitable to drop Epigeal? How much would operating income change for the company?
-Assuming your analysis indicated that it would increase income to drop Epigeal, what are some reasons you might keep it anyway?
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