Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Erica and her family had brewed beer for years and, through a process of trial and error, had come up with a number of unique

Erica and her family had brewed beer for years and, through a process of trial and error, had come up with a number of unique recipes. As part of the contract with MBB, Erica was to work with MBB's brewers to make and market a new light beer. Erica provided MBB's brewers with the recipe for "Molly's Great Draft"; a recipe originally made by her Aunt Molly. Erica devised a marketing campaign around the new beer, naming the beer "Mickey's" and promoting the beer as "Mickey's Great Draft" and as "MGD". Shortly after the launch of the campaign, MBB was served with two lawsuits: (i) Aunt Molly claims that she has patent rights to the formula for "Molly's Great Draft" and sues for an accounting for all profits; (ii) Miller Brewing Company claims that the use of the name "Mickey's" and "Mickey's Great Draft" infringe upon its trademark registration and brand names "Mickey's", "Mickey's Fine Malt Liquor" and "Miller Genuine Draft". It further claims the initials "MGD" are a recognized nickname of their beer and that the use of all of the names infringes its intellectual property rights. MBB claims that its beer tastes significantly different from Miller Brewing Company's beer and that its marketing colours and logo are also significantly different.

Required: Examine the legal principles and issues that will be considered as part of the lawsuits and the likely result. Could MBB have avoided the problem by marketing the product as "Molly's Great Draft"? Would Aunt Molly's consent be required?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Law Of Contract

Authors: Paul Richards

14th Edition

1292251484, 978-1292251486

More Books

Students also viewed these Law questions

Question

2. The purpose of the acquisition of the information.

Answered: 1 week ago

Question

1. What is the meaning of the information we are collecting?

Answered: 1 week ago

Question

3. How much information do we need to collect?

Answered: 1 week ago