Erica and her family had brewed beer for years and, through a process of trial and error, had come up with a number of unique recipes.

As part of the contract with MBB, Erica was to work with MBBs brewers to create and market a new light beer. Erica provided MBBs brewers with the recipe for Mollys Great Draft; a recipe originally created by her Aunt Molly.

Erica devised a marketing campaign around the new beer, naming the beer Mickeys and promoting the beer as Mickeys Great Draft and as MGD.

Shortly after the launch of the campaign, MBB was served with two lawsuits:

1. Aunt Molly claims that she has patent rights to the formula for Mollys Great Draft and sues for an accounting for all profits;
2. Miller Brewing Company claims that the use of the name Mickeys and Mickeys Great Draft infringe upon its trademark registration and brand names Mickeys, Mickeys Fine Malt Liquor and Miller Genuine Draft. It further claims the initials MGD are a recognized nickname of their beer and that the use of all of the names infringes its intellectual property rights.

MBB claims that its beer tastes significantly different from Miller Brewing Companys beer and that its marketing colours and logo are also significantly different.

Required: Examine the legal principles and issues that will be considered as part of the lawsuits and the likely result. Could MBB have avoided the problem by marketing the product as Mollys Great Draft? Would Aunt Mollys consent be required?