Erin Meyer is a professor at INSEAD, one of the leading international business schools with locations in Europe, Asia, the Middle East, and North America. I was introduced to her work as a Doctoral student at Rollins College and presented on her book titled "Culture Map: Breaking Through the Invisible Boundaries of Global Business."

Erin's work focuses on how the world's most successful managers navigate the complexities of cultural differences in a global environment. She assists companies to develop organizational cultures that breed both flexibility and innovation and offers cutting-edge strategies to improve the effectiveness of projects that span the globe.

Living and working in Africa, Europe, and the United States was a catalyst for Erin to study the communication patterns and business systems of different parts of the world. Her Culture Map framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures.

Instructions:

• View all three videos listed below:

1. Erin Meyer: How to lead a successful international team | Scottish Enterprise https://youtu.be/Q3X7legs3gM

2. Erin Meyer - The Culture Map: The Future of Management https://youtu.be/qf1ZI-O_9tU

3. Erin Meyer: The Language of Negative feedback. https://youtu.be/IwBPfbEeynw

• Complete the Video Summary Assignment and incorporate what you have learned from this weeks chapter reading into your assignment.