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Erosion costs. Heavenly Cookie Company reports the following annual sales and costs for its current product line: Click on this icon to download the data
Erosion costs. Heavenly Cookie Company reports the following annual sales and costs for its current product line: Click on this icon to download the data from this table Chocolate Snicker- Peanut Chip doodle Butter Volume 252,000 200,000 143,000 Price $0.40 $0.46 $0.53 Cost $0.23 $0.20 $0.18 Lemon Drop 82,000 $0.48 $0.21 Cream- Filled 90,000 $0.52 $0.33 Heavenly is thinking of adding Mississippi Mud brownies to the product line. The ultra-rich brownies would sell for $0.92 a piece and cost $0.80 to produce. The forecasted brownie volume is 222,000 per year. Introduction of brownies, however, will reduce cookie sales by 181,000, with the following drops in sales per cookie: 100,000 in chocolate chip, 38,000 in snickerdoodle, 25,000 in peanut butter, 9,000 in lemon drop, and 9,000 in cream-filled. What is the erosion cost of introducing the brownies? What is the net change in annual margin if Mississippi Mud brownies are added to the product line? E... What is the erosion cost of introducing the brownies? $ 26640 (Round to the nearest dollar.)
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