es Perceptual Mapping Understanding how customers think about different brands in a given market is essential to successful marketing. To do this, managers communicate with customers about their perceptions of various brands. Managers can then plot these customer perceptions on the perceptual map graphs to see the difference between the brands in terms of customer perception. The goal of this exercise is to use your ability to distinguish between brands in a particular market. In this exercise, we will focus on retail stores, and you will place the names of certain stores on a graph based on your perception of them. Drag and drop each retail store name to its best position on the perceptual map Marshalls Saks Fifth Avenue Broad Product Range Walmart Macy's Premium Price Reset Value Price Brooks Brothers GAP Narrow Product Range