Essay Option 2: What is the major difference between equity-based and non-equity- based modes of entering foreign markets? Why would a firm choose one vs. the other?

Essay Option 2: What is the major difference between equity-based and non-equitybased modes of entering foreign markets? Why would a firm choose one vs. the other? Consider a new chain of mobile phone stores. The sales and marketing departments of the company would like to better understand their customers and their preferences. You are analyzing the business needs for a new system that would collect data for customer analysis. What are some of the questions you would ask before developing the system? (Identify at least 3 questions)