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Essay: Research Market Segmentation Choose a product. Use market segmentation to divide potential customers into groups. Discuss demographic, geographic, and psychographic market segmentations. Identify your

Essay: Research Market Segmentation

  1. Choose a product.
  2. Use market segmentation to divide potential customers into groups. Discuss demographic, geographic, and psychographic market segmentations.
  3. Identify your target market for this product.
  4. Is the product marketed to a high touch or a low touch customer?

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