ESSAY

You are in charge of strategic planning for Burger Doodle, an American

based chain of fast food restaurants. Your company has been very

successful in the domestic market and is now thinking about expanding

into other countries. After some preliminary analysis you've narrowed

down the possible countries for expansion to a list of mostly less

developed nations. It turns out that in countries like these American fast

food is valued for its novelty and as sign of economic achievement and

sophistication. This is a sound strategy but if it is going to work, you will

need to find countries where there will be the sort of significant

economic growth that will generate the kind of middle-class customers

you want. Write memo to the Board outlining the kinds of factors you

think important (If you want to give some examples of the kinds of

places that might be best, that's fine. But what matters is your

explanation of the important factors.)