Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Estimate the total potential sales potential ( number of units & revenue ) for our division in the Traveler market segment in Chicago for the

Estimate the total potential sales potential (number of units & revenue) for our division in the Traveler market segment in Chicago for the 3rd Quarter. Also break the forecast down to the per salesperson level (number of units and revenue). You do not need to type in your calculations, but make sure you provide the following information in your answer:
The Z value
The area under the normal curve associated with the Z value (from the Z table)
The percentage of prospective customers willing to pay our price
The total forecast number of units for our division
The total forecast revenue for our dision
The per salesperson forecast number of units for our division
The per salesperson forecast revenue for our division
Assumptions:
Market Segment - Traveler
Geographic Market - Chicago
Total 12 month demand for segmen
Geographic market -3,453 units
Our brand price is $3,500
Sales Response Function(percentage of total annual demand occuring each quarter):
Q1=10%
Q2=20%
Q3=30%
Q4=40%
Our brand meets minimum requirements
Our division has 3 salespeople assigned to the traveler segment in Chicago
1 other competitor in Chicago(brand geared towards traveler segment and 3 salespeople within competitor) and their brand is identical to ours and is priced at 3500 dollars
Standard Deviation: 120 dollars
Price: normally distributed and constant amongst all segments in US
Price willing to pay(average):
Los Angeles 3550
Chicago 3403
Mexico City 3501
Toronto 3298

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Financial Accounting

Authors: Carl S. Warren, James M. Reeve, Jonathan Duchac

15th edition

1337272124, 978-1337515504, 1337515507, 978-1337272155, 978-1337272124

More Books

Students also viewed these Accounting questions

Question

13. Let X be exponential with mean 1/; that is, fX (x) = ex , 0 1].

Answered: 1 week ago

Question

Explain the role of transfer pricing in a decentralized firm.

Answered: 1 week ago