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Estimated demand for a given brand of coffee, Starbucks, is given by the following formula: QD = 1200 30P 30Pb + + 2Pd + IOOA

Estimated demand for a given brand of coffee, "Starbucks", is given by the following formula:

QD = 1200 30P 30Pb + + 2Pd + IOOA QD = Quantity demanded of coffee P Price of "Starbucks" coffee in US Dollars Pb Price of a coffeemaker in US Dollars Pc = Average Price of coffee sold by competitors in US Dollars Pd = Price of a coffee cup A Advertising expenditure in 100's of US Dollars

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