Question
Estimated units of production and sales = 3,000 units Selling price per watch = Rs 900 Direct material per watch = Rs 270 Direct labor
Estimated units of production and sales = 3,000 units
Selling price per watch = Rs 900
Direct material per watch = Rs 270
Direct labor per watch = Rs 180
Variable manufacturing overhead cost per watch = Rs 90
Fixed manufacturing overhead cost Rs 282,000
Fixed marketing and admin cost Rs 150,000
Variable marketing and admin cost Rs 10%
1. Calculate the break even quantity
2. Calculate the target sales using marginal income ratio, if profit of R600 000 is desired
3. The sales manager made the following proposal to increase profitability ; decrease the selling price byR40per unit and increase advertising expensebyR 24000 with the expectation that sales volume will increase by10%.
Should the sales manager proposal accepted.
Motivate your answer with calculations
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