Estimates of sales are an important component of business analysis. True False QUESTION 2 Globalization of marketing involves developing marketing strategies as though the entire world (or major regions of it) were a single entity. True False QUESTION 3 Lifestyle analysis focuses on people's activities, interests, and opinions. True False QUESTION 4 Individuals , groups, or organization with one or more similar characteristics that cause them to have similar product needs are claurified a heterogeneous markets ob market segments strategic segments d demographie segments. e concentrated markets