ESTIO 1. Based on your observations as a consumer, explain in detail the segmentation, targeting, and positioning strategies of one of the following brands: Starbucks, H&M, or Coca-Cola. Please, refrain from offering generalized statements such as "the company is targeting this type of customers." Instead, provide a detailed breakdown of the segmentation criteria/types, articulate the specific targeting strategy, and elucidate the positioning strategy the brand is employing.