ETEEAP

CLUSTER 6

Pricing Strategy

Guide for answering: You may research in google for questions 1-5 and provide references/sources (as many as you can will do).

The longer answer the better.

1.Give a brief definition on the following:

Pricing-

Price-

Payment-

Costing-

Cost-

2.Discuss the following:

Relative Value Concept-

Value-for-money Concept-

3.Discuss the following Pricing Influencers:

Price-Based Competition-

Price Wars-

Price Psychology-

Market Equilibrium-

4.Discuss the Black blot Market-Value Pricing Model (MVP Model).

(Bold/underline the following points):

Its 3 distinct components:

Pricing Scheme & its 3 components

Pricing Formula

Price Mix

5.Briefly discuss the following concepts in Price Management.

a.Market Pricing-

b.Price Variance Policy-

c.Price Execution-