ETFs are the most popular investment instruments for individual and institutional investors. You are interviewing with a FinTech firm that creates bond ETFs. Make a pitch for how you will design Bond ETFs that offer something unique and that are able to stand out in the crowd given the proliferation of bonds ETFs in the market.

Keep in mind that bond values depend on (a) the promised payments (coupon and maturity), (b) indenture and structured provisions, (c) bond ratings, and (d) the macroeconomic environment. Also keep in mind the relation between the promised payments and interest-rate risk; indenture/structured provisions and agency theory; the concept of over and underpriced bonds; the concept of hidden risk; the importance of being able to predict the macro environment; and the importance of AI and ML in a robo-advising context.