Ethical behaviuor question

Todd Burke has quite recently checked on his Novembers financial statements and is unnerved that he probably won't accomplish his profit targets for the year, which closes in a month. Subsequently, he may lose a $10,000 bonus for outperforming his objective for the year. All of the sudden he had an idea and if he can put off the beginning of the marketing campaign effort that could begin in mid-December to mid-January and avoid having to recognize the expense of developing the campaign until the next fiscal year. He understands that deferring the marketing campaign by one month might impact his sales for the following year, however he will manage that issue one year from now as of now. The reward is extremely imperative to him because he promised his wife a trip at the beginning of the year.

Required:

1- Is Todd Burke behaving ethically in how he is approaching the problem? Why or why not?

2. What suggestions do you have for Todd Burke in arriving at a satisfactory solution to his dilemma?