Ethical Issue: Microtargeting is controversial. Advertisers are trying to sweettalk Internet users into allowing them to harvest their location information, browser history, and other personal behavior data. They argue it$$s to users$$ advantage to see ads tailored to their lifestyles and preferences. An even bigger problem than threats to privacy are narrowly focused political ads. Critics worry that misleading information cannot be rebutted if it$$s narrowly targeted. Although Facebook has been criticized not only for allowing political ads but also for not vetting them for disinformation or suspicious origin, the company is sticking to its guns. In the meantime, Google and Twitter are limiting or banning political ads outright. What are the risks of microtargeted political ads on social media?