Ethical Issues There were multiple ethical issues that were encountered in this article. The main issue was the fact that the company was taking away water from the Indian citizens in order to benet themselves. It had a very strong ethical issue as some citizens had absolutely no water to live with, as most of it was going to the Coca-Cola company for production. Although. the claim was disputed from the Coca-Cola side as they stated that their use of water was not the amount that they were being blamed for. They also stated that the amount that they used was only 0.2% of water. The critics also stated that it was unfair how the company was entitled to a large amount of water compared to other companies