Ethical principles in business are generally less permissive than the ethical principles for society at large. are generally more permissive than the ethical principles for society at large. are universal and do not vary significantly from country to country. concern the company-specified values and behaviors that senior executives expect all personnel to observe and display in the course of doing their jobs. are not materially different from ethical principles in general because business actions must be judged in the context of society's standards of what is ethically right and wrong, not by a special set of rules that apply just to business conduct