Ethical SEO is often referred to as "white hat" and is typically used to describe the use of accepted SEO techniques or code of conduct. Ethical SEO techniques are generally considered as those that can are clearly visible or obvious to a website visitor. In order to deepen our understanding of what this means.

Read the blog postWhat is Ethical SEO? https://www.searchenginejournal.com/what-is-ethical-seo/318483/#close

Then, discuss the following:

1) Why would a marketer want to apply an ethical framework to a proposed online marketing action?

2) What are some key SEO ethics you think would be useful to apply to the organization/product/service you are using in your mobile marketing plan? Why?