ETHICS ASSIGNMENT

ETHICS MATERIAL: "If Only They Had Listened," Bloomberg Businessweeek, June 23-29, 2014, p.48.

As supplement material, you are required to read the following seminal article on marketing ethics:

Ferrell & Gresham (1985), "Contingency Framework for Understanding Ethical Decision Making in Marketing," Journal of Marketing, Vol. 49 (Summer), pp. 87-96.

Questions :

Discuss the ethical dilemma faced by Courtland Kelley (from the Businessweek Article).

Apply and discuss Kelley's situation following Ferrell's & Gresham's Contingency Framework focusing on the 3 variables impacting ethical decision making.

If you were Kelley, what course of action would you have taken?

Please help ASAP! Thank You.