"Ethics by Velasquez is based on well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues". 1. Manuel Velasquez has proposed three ethical theories based on the concept of duty that speak to the ethical dimensions of quality. Describe and evaluate each of these theories. (15 Marks) 2. Define quality in your own words. What implications does the task of defining quality have for the business/consumer relationship? (10 Marks)