ETHICS CHALLENGE QA10 BIN 17-1 As Beacon Company controller, you are responsible for informing the board of directors about its financial activities. At the board meeting, you present the following information. 2019 2018 2017 Sales trend percent Selling expenses to sales Sales to plant assets ratio Current ratio Acid-test ratio Inventory turnover Accounts receivable turnover Total asset turnover Return on total assets Return on stockholders' equity Profit margin ratio 147.0% 10.1% 3.8 to 1 2.9 to 1 1.1 to 1 7.8 times 7.0 times 2.9 time 10.4% 10.7% 3.6% 135.0% 14.0% 3.6 to 1 2.7 to 1 1.4 to 1 9.0 times 7.7 times 2.9 times 11.0% 100.0% 15.6% 3.3 to 1 2.4 to 1 1.5 to 1 10.2 times 8.5 times 3.3 times 13.2% 14.1% 4.0% 11.5% 3.8% After the meeting, the company's CEO holds a press conference with analysts in which she mentions the following ratios. 2019 2018 2017 Sales trend percent 147.0% 135.0% 100.0% Selling expenses to sales 10.1% 14.0% 15.6% Sales to plant assets ratio 3.8 to i 3.6 to 1 3.3 to 1 Current ratio 2.9 to 1 2.7 to 1 2.4 to 1 Required 1. Why do you think the CEO decided to report 4 ratios instead of the 11 prepared? 2. Comment on the possible consequences of the CEO's reporting of the ratios selected