ETHICS, governance and risk

3. a. Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your surfing behaviour and accordingly target their ads at you. You end up exposing your supposed needs unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads in the surfer's path is known as contextual targeting. What is the inherent moral issue here? Why is it an issue? What does law say about it. 3. b. Marketer's say prohibition of tracking takes away the marketer's legitimate right to study consumer behaviour. Which side do you agree with and what are your two reasons for doing so