ethocentric means

Ethnocentric means: Each country is superior and therefore should be targeted in a different way The firm may offer global product concepts but with local adaptation The home country is superior and the needs of the home country are most relevant The world consists of regions and the firm tries to integrate and coordinate its marketing programme within each region Aln) organisation is one that targets customers worldwide or sources products worldwide, standardising some marketing mixes and elements and adapting others. global local multinational International