Etsy, Inc. is a small innovative e-commerce company founded in 2005 that provides a platform of handmade or vintage items and craft supplies. These items fall under a wide range of categories, starting with home dcor to toys and art. The firm became publicly traded in 2015 and was valued at over $3 billion. Now, Etsy is looking to expand and increase its sales in Middle East and North Africa MENA region. What kind of sales promotion techniques can they use to increase their sales in MENA region?