Question
Euphorica Berhad endeavour into property development since 1998 when the economic sentiments were not favourable. However, perseverance and confidence in believing its projects hold much
Euphorica Berhad endeavour into property development since 1998 when the economic sentiments were not favourable. However, perseverance and confidence in believing its projects hold much value and the need for home-ownership is a necessity, the company's first 209-units condominium in Puncak Platina was well received by potential buyers in 2001.
Backed with decades of experience in the property development industry, Tuan Aman, the newly appointed CEO of Euphorica Berhad is set to continue creating magical moments for its clientele. Delivering over 12,000 homes and shops through the years, the company has carved its name as a reputable developer of quality. Holding sustainable improvements and innovation towards excellence, the business model has charted many defining moments for Euphorica Berhad.
Required:
- a) Discuss three (3) ways how a balanced scorecard can be effectively used by Euphorica Berhad to sustain its success.
(9 marks)
- b) Suggest THREE (3) possible ways to measure the customers' satisfaction. Explain briefly the measures.
(6 marks)
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