European Union is pursuing development of a single, integrated market for insurance services provision across borders of the member states. In the U.S. markets context, this is equivalent to federalization of the insurance sector regulations and diminution of the State-level regulations regime to 'gold-plating' Federal regulatory regime. Gold-plating involves state bodies being able to impose additional regulatory requirements on insurers operating within each state, over and above those imposed by the federal regulations.

In your opinion, who would gain and who would lose from creation of a single insurance markets in life and health insurance in the U.S.? Why?