Eurostar is a high-speed train connecting Great Britain to Continental Europe. The Eurostar travels via the Channel Tunnel and brings you from London to Paris or Brussels In less than 2.5 hours. Eurostar (UK) Ltd (EUKL) a subsidiary of London and Continental Railways (LCR)which also owned the high-speed Infrastructure and stations on the British side. This company is deciding to extend their railway transportation business In Bangladesh.

Bangladesh government has decided to allow this British company to operate their railway transportation (Passenger Train) service from Dhaka to Cox's Bazar privately. Although good and high-speed government trains will also be operated in the same route 3 times daily, almost at the same speed, authorities of EUKL believe that traveling through Eurostar may give some perception of additional prestige psychologically to its travelers. Since their experience is versatile in operating luxurious trains in big tourist cities like Paris, Brussels, it is expected that the travelers may get excellent experience during journey time. They will operate 3 times daily with huge number of passengers. For luxurious travels, in compare to public trains in the same route, their ticket price will be higher. However, as a private company, purchasing system of their ticket is very simple and easy. You can purchase it from several locations in Dhaka and even from any districts. You can ride on their trains from Kamlapur, Cantonment, and Airport stations. They will offer free breakfast and lunch during travel time. If you buy more than 4 tickers, they will pick up you free of cost.

EUKL for this Bangladeshi venture has appointed you as their Country Manager. You are responsible to develop a strategy for this new business. out of the five generic strategies according to the proposed scenario, which strategy basically are following you for this new project? How are you following that as per the given scenario and why you should follow that to get a competitive advantage?

N.B- five generic strategies are 1) overall Low-cost provider 2) Broad differentiation 3) Focused low-cost 4) Focused differentiation 5) Best-cost provider I need Ans based on these five generic strategies.