E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians. At one time it used the same marketing mix for all of its customers, but it has discovered that it needs a different marketing mix to appeal to its ethnic customers. E8V studios are located in urban areas such as Toronto and Vancouver. E&V Bridal Studios markets its services to its customers by using ethnicity to divide its customers into segments. Which of the following would ethnicity be classified as? Select one: a. accessibility quotient b. environmental control c. perceived image Od, segmentation base