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Evaluacin de factores cualitativos. Chem, Inc., produce productos qumicos. La empresa decidi recientemente invertir en costosos dispositivos para el control de la contaminacin a pesar

  1. Evaluacin de factores cualitativos. Chem, Inc., produce productos qumicos. La empresa decidi recientemente invertir en costosos dispositivos para el control de la contaminacin a pesar de que el valor presente neto negativo apuntaba a rechazar esta inversin. Qu factor cualitativo probablemente llev a la empresa a realizar la inversin a pesar del valor actual neto negativo?

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