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Evaluate and discuss the marketing strategies of Boo.com Source: Prepared by Dave Chaffey from original sources including Malmsten et al (2001) and New Media Age

Evaluate and discuss the marketing strategies of Boo.com

Source: Prepared by Dave Chaffey from original sources including Malmsten et al (2001) and New Media Age (1999). Malmsten, E., Portanger, E. and Drazin, C. (2001) boo hoo. A dot.com story from concept to catastrophe. Random House, London, UK.

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