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Evaluate BEWD's marketing strategy in terms of target market, positioning and 4 marketing Ps (product, promotion, place and price). d. For the New Father's Day
Evaluate BEWD's marketing strategy in terms of target market, positioning and 4 marketing "Ps" (product, promotion, place and price). d. For the New Father's Day Box Set, do a price analysis based on the customer-oriented product value. Use the information from the demand analysis in 2c and cost and expense information from Exhibit 10, search for the optimal price to maximize revenue and the optimal price to maximize profit for New Father's Day Box Set. e. Based on point 2d, will Option 1 be a good proposal? f. For the Survey Response from Exhibit 11, use both information of "No of answers 'quality too low" and "No of answers "quality too low" to derive the "total \# of price acceptor" and "total \# of quality non-accepter" respectively, and computer the demand (\# of buyer") at each price level and finis h the following table. g. For the New Father's Day Box Set, do a price analysis based on the customer-oriented product value. Use the information from the demand analysis in 2f and cost and expense information from Exhibit 10, search for the optimal price to maximize revenue and the optimal price to moximize profit for New Father's Day Box Set. h. Based on point 2g, will Option 1 be a good proposal? For Option 1- "Father's Day Box Set", complete the following assessment. b. For the New Father's Day Box Set, do a price analysis based on the cost structure. Lt] information in Exibit 10, if the same Contribution Margin (\%) is to be kept, what will the Consumer Pirce be? If the same Profitability Margin (\%) to be kept, what will the Consumer Price be? c. For the Survey Response from Exhibit 11, use only the information of "No of answers "price too expensive'", derive the demand (i.e. total \# of price accepter as the \# of buyer) at each price level and finis h the following table
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