Evaluate each companys proposed entry to Ethiopia based on these factors of success:

1. What do you think is the payback period for each company

Exhibit 1 Summary of key Ethiopia projections from CareCo, ShoeCo, and MedCo CareCo ShoeCo MedCo $125M Addressable market ($, millions USD) $90M $200M 15% to 20% 8% to 12% 15% Market growth (10-year average) Projected market share (% share) Year 1: 5% Year 7: 25% Year 1: 3% Year 7: 10% Year 1: 5% Year 7: 25% Projected gross margins (% GM) Year 1: 60% Year 7: 70% Year 1: 60% Year 7: 65% Year 1: 70% Year 7: 75% Projected fixed costs ($, millions USD) Year 1: $12M Year 7: $15M Year 1: $10M Year 7: $12M Year 1: $10M Year 7: $13M $55M Capital expenditure ($, millions USD) $35M $85M Exhibit 1 Summary of key Ethiopia projections from CareCo, ShoeCo, and MedCo CareCo ShoeCo MedCo $125M Addressable market ($, millions USD) $90M $200M 15% to 20% 8% to 12% 15% Market growth (10-year average) Projected market share (% share) Year 1: 5% Year 7: 25% Year 1: 3% Year 7: 10% Year 1: 5% Year 7: 25% Projected gross margins (% GM) Year 1: 60% Year 7: 70% Year 1: 60% Year 7: 65% Year 1: 70% Year 7: 75% Projected fixed costs ($, millions USD) Year 1: $12M Year 7: $15M Year 1: $10M Year 7: $12M Year 1: $10M Year 7: $13M $55M Capital expenditure ($, millions USD) $35M $85M