Evaluate each strength and more on YETI (as a company rather then just the product itself) corresponding to the table below. Please provide insight to your findings

YETI HOLDINGS COMPANY

YETI TABLE
STRENGTHS	Key resources and capabilities (tangible, intangible, human)	Where in the Porters value chain is the resource/ capability located	What kind of advantage does the resource/ capability provide according to the VRIO framework
Efficiency
Innovation
Quality
Customer Responsiveness
WEAKNESSES
Resource/Capability Deficiencies
Key environmental vulnerabilities