Evaluate financial analyses used for general business management planning and decision making for google.

Identify and analyze important segments (percentage of sales or subsidiaries).

Analyze cash flows.

Compare and evaluate google ratios against the industry averages.

Cash Flow
All numbers in thousands
Period Ending	12/31/2016	12/31/2015	12/31/2014
Net Income	19,478,000	16,348,000	14,136,000
Operating Activities, Cash Flows Provided By or Used In
Depreciation	6,144,000	5,063,000	4,979,000
Adjustments To Net Income	7,114,000	5,570,000	3,237,000
Changes In Accounts Receivables	-2,578,000	-2,094,000	-1,641,000
Changes In Liabilities	5,566,000	2,003,000	1,854,000
Changes In Inventories	-	-	-
Changes In Other Operating Activities	312,000	-318,000	459,000
Total Cash Flow From Operating Activities	36,036,000	26,572,000	23,024,000
Investing Activities, Cash Flows Provided By or Used In
Capital Expenditures	-10,212,000	-9,950,000	-11,014,000
Investments	-20,207,000	-13,560,000	-5,594,000
Other Cash flows from Investing Activities	-746,000	-201,000	-4,447,000
Total Cash Flows From Investing Activities	-31,165,000	-23,711,000	-21,055,000
Financing Activities, Cash Flows Provided By or Used In
Dividends Paid	-	-47,000	-47,000
Sale Purchase of Stock	-6,997,000	-4,155,000	-2,069,000
Net Borrowings	-1,335,000	-23,000	-18,000
Other Cash Flows from Financing Activities	-	-	-
Total Cash Flows From Financing Activities	-8,332,000	-4,225,000	-2,087,000
Effect Of Exchange Rate Changes	-170,000	-434,000	-433,000
Change In Cash and Cash Equivalents	-3,631,000	-1,798,000	-551,000

Balance Sheet
All numbers in thousands
Period Ending	12/31/2016	12/31/2015	12/31/2014
Current Assets
Cash And Cash Equivalents	12,918,000	16,549,000	18,347,000
Short Term Investments	73,415,000	56,517,000	46,048,000
Net Receivables	14,232,000	13,909,000	10,849,000
Inventory	268,000	491,000	-
Other Current Assets	4,575,000	2,648,000	3,412,000
Total Current Assets	105,408,000	90,114,000	78,656,000
Long Term Investments	5,878,000	5,183,000	3,079,000
Property Plant and Equipment	34,234,000	29,016,000	23,883,000
Goodwill	16,468,000	15,869,000	15,599,000
Intangible Assets	3,307,000	3,847,000	4,607,000
Accumulated Amortization	-	-	-
Other Assets	1,819,000	3,181,000	3,187,000
Deferred Long Term Asset Charges	383,000	251,000	176,000
Total Assets	167,497,000	147,461,000	129,187,000
Current Liabilities
Accounts Payable	15,657,000	15,297,000	14,018,000
Short/Current Long Term Debt	-	3,225,000	2,009,000
Other Current Liabilities	1,099,000	788,000	752,000
Total Current Liabilities	16,756,000	19,310,000	16,779,000
Long Term Debt	3,935,000	1,995,000	3,228,000
Other Liabilities	7,342,000	5,485,000	4,458,000
Deferred Long Term Liability Charges	428,000	340,000	862,000
Minority Interest	-	-	-
Negative Goodwill	-	-	-
Total Liabilities	28,461,000	27,130,000	25,327,000
Stockholders' Equity
Misc. Stocks Options Warrants	-	-	-
Redeemable Preferred Stock	-	-	-
Preferred Stock	-	-	-
Common Stock	36,307,000	32,982,000	28,767,000
Retained Earnings	105,131,000	89,223,000	75,066,000
Treasury Stock	-	-	-
Capital Surplus	-	-	-
Other Stockholder Equity	-2,402,000	-1,874,000	27,000
Total Stockholder Equity	139,036,000	120,331,000	103,860,000
Net Tangible Assets	119,261,000	100,615,000	83,654,000

Income Statement
All numbers in thousands
Revenue	12/31/2016	12/31/2015	12/31/2014
Total Revenue	90,272,000	74,989,000	66,001,000
Cost of Revenue	35,138,000	28,164,000	25,691,000
Gross Profit	55,134,000	46,825,000	40,310,000
Operating Expenses
Research Development	13,948,000	12,282,000	9,832,000
Selling General and Administrative	17,470,000	15,183,000	13,982,000
Non Recurring	-	-	-
Others	-	-	-
Total Operating Expenses	-	-	-
Operating Income or Loss	23,716,000	19,360,000	16,496,000
Income from Continuing Operations
Total Other Income/Expenses Net	434,000	291,000	763,000
Earnings Before Interest and Taxes	24,150,000	19,651,000	17,259,000
Interest Expense	-	-	-
Income Before Tax	24,150,000	19,651,000	17,259,000
Income Tax Expense	4,672,000	3,303,000	3,639,000
Minority Interest	-	-	-
Net Income From Continuing Ops	19,478,000	16,348,000	13,620,000
Non-recurring Events
Discontinued Operations	-	-	516,000
Extraordinary Items	-	-	-
Effect Of Accounting Changes	-	-	-
Other Items	-	-	-
Net Income
Net Income	19,478,000	16,348,000	14,136,000
Preferred Stock And Other Adjustments	-	-	-
Net Income Applicable To Common Shares	19,478,000	15,826,000	14,136,000