• Evaluate how effectively FedEx's service strategy supports and reinforces its competitive strategy. Provide examples to support your answer.
• Discuss three issues in the strategy formulation process that FedEx should consider before changing any of its current strategies.

I am not sure what is being asked other than are these the steps fedex is taking to remain competitive such as improving infrastructure and technology?

These are the last things the instructor discussed in his message:

Functional strategies

1. Marketing- product price promotion place 4P's
2. Finance-rational anaylisis
3. Production & operations-how produce
4. Research & development - new products
5. HR

Strategy Formulation (SWOT)-Strengths (internal),Weakness(internal), Opportunities (external), Threats (external)

Issues in strategy Formulation

• Strategic change: do the benefits outweigh the costs?
• Social responsibility and ethics: is the strategy compatible? CSR
• What effect does the change in strategy have on existing resources?
• How will competitors respond when the change is implemented? Prospectors,defenders,analyzers,reactors