• Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses. For this essay, Use EBAY (eBay Inc.)
• Demonstrate how to build a competitive advantage through functional level strategy.
• Include the Reference

Prompt:

Prepare a strategic plan that contains the following sections:

• Executive Summary
• Company Overview (with ticker symbol)
• Company History
• Products and or services
• Operations
• Vision
• Mission Statement
• Corporate Values & Culture
• SWOT Analysis
• Competition
• Management team/Leadership
• Financial Outlook (financial predictors)
• Strategies
• Conclusion