Evaluate the communication needs of delivery company taking into consideration the characteristics of their offering, as well as their target audience, and develop an integrated communication plan that should include: 1. At least one SMART objective for each stage of the AIDA Model 2. At least one action per objective 3. At least one KPI per action 4. A schedule of the proposed actions to be performed 5. A budget that will be required for every action 6. Expected results for every action 7. Expected outcomes from the implementation of the plan