Evaluate the following: 1. What micro environmental factors (internal) are currently in play for the retailer? (2 Marks) 2. What macro environmental factors (external) are currently in play for the retailer? (2 Marks) 3. Based on your research for questions 1 and 2, develop a growth strategy. Use the Ansoff Matrix to guide you. (2 Marks) 4. What tactics will you use to satisfy your growth strategy? (4 Marks)