Question
Evaluate the marketing mix elements of the 4 Ps of product, place, price, and promotion. How well do these marketing mix elements contribute
Evaluate the marketing mix elements of the Ps of product, place, price, and promotion. How well do these marketing mix elements contribute to B Honey and the Purple Hive Projects brand equity
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
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