Question
Evaluate the role of physical evidence in the marketing mix of a chosen organisation. NOTE: To earn a full score a student should cover all
Evaluate the role of physical evidence in the marketing mix of a chosen organisation.
NOTE: To earn a full score a student should cover all the following:
Examine strengths and weaknesses of the use of physical evidence in the marketing mix in the chosen organisation
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
