Evaluate the roles that strategic public relations play, which

contribute to the reduction of the

crisis occurrences, as well as the

function of communication prior, during and post crises

Crisis: Papa John's Founder Racial Slur (2018)

Please include the following in your case study report:

1) Introduction

2) Organization

3)Background

-Details and Handling of the Crisis

Pre-Crisis

(prevention, preparation and training)

Crisis - Stage

and Responds

(Management responds to a crisis)

Post -Crisis

(ways to better prepare for next crisis and fulfils commitments made during

the crisis phase)

4) Suggestions for Improvement

-Role of strategies public relations play that contributed to the reduction of crises

-Ideas on how to overcome the crisis

5) Conclusion

-Highlighting the major impact of crisis on the organisation and to conclude overall

crisis scenario.

7) Appendix (to include relevant images, video links and other documents related to the case

study)