Question
Evaluate the strategic soundness of the concept of guerrilla marketing. For what types of product categories is this strategy most likely to be a success?
Evaluate the strategic soundness of the concept of guerrilla marketing. For what types of product categories is this strategy most likely to be a success?
Discuss some factors that determine the amount of conformity likely to be observed among consumers.
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Step: 1
Guerrilla marketing is a nontraditional marketing strategy that relies on unconventional tactics and creativity to promote a product service or brand It often involves lowcost highimpact techniques ai...
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Foundations Of Business
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
7th Edition
0357717945, 978-0357717943
