Evaluate Warren Buffet's 2012 bid for the newspaper assets of Media General.

In order to value the small market newspaper assets of MEG being purchased, you need to establish an appropriate risk adjusted discount rate. Since MEG itself is quite financially distressed, and Warren Buffet is only offering to purchase certain assets of MEG, the company's own stock characteristics may not be a good benchmark. Exhibit 12 (below) represents a set of media firms that may be used as benchmarks.

1. Please calculate the Risk Adjusted Discount rate/CAPM for each of these.
2. Choose which stocks are appropriate benchmarks for the assets that Buffet is trying to buy.