Evaluate whether the contributions of the research poster are relevant and meaningful.

If not, how do you make them better? Please be specific.

BACKGROUND

Digital marketing is defined as a paid

form of promotion of products

through an identified sponsor using

a digital medium $($Sanmathi

Anbumani, $2017).$ Internet advertising

is experiencing immense growth all

around the world. this research is

done in order to clarify if digital

marketing is more efficient and

effective than traditional marketing

methods by weighing its pros and

cons. It is proven that marketers

study customer behavior to

comprehend the factors that lead to

an effective buying decision. The

ultimate test of the effectiveness of

marketing consists in the

level of achievement of the

objectives set by an

advertiser$($Mahendra Mohan, $2006)$

RESEARCH QUESTION

How can companies

employ digital

marketing strategies $1$

prioritise opportunities

received by cruising

over the challenges in

the modern digital

world?

HYPOTHESIS

The more the business utilizes

marketing strategies to navigate the

challenges that could potentially

arise, the more opportunities will be

presented through online platforms

for customer engagement and brand

growth.

IV $-$ Digital marketing strategies

$-$ Opportunities in the digital

market

CONTRIBUTION

through the use of these marketing strategies such as E$-$

mail marketing and social media marketing,

opportunities received can be increased. these

opportunities include cost$-$effectiveness. using online

platforms without traditional marketing methods allows

businesses to reach a wider audience without the high

costs dedicated to print media and TV ads. another

opportunity that could be received is the business getting

a global reach. this allows marketing managers to attract

an international audience without any physical

constraints. therefore in conclusion, this research proves

that using proper marketing strategies in digital

marketing help increase the opportunities in a business

while reducing the possibility of challenges.Help