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Evaluating a corporation's strategic portfolio of businesses is often done using the BCG Matrix. In performing such an evaluation, you might reasonably conclude that a
Evaluating a corporation's strategic portfolio of businesses is often done using the BCG Matrix. In performing such an evaluation, you might reasonably conclude that a firm has a very conservative portfolio of companies if the Matrix analysis shows:
A magically delicious mix of Stars, Hearts, Moons and Clovers.
A large proportion of Question Marks and Stars, with few if any Cash Cows or Dogs.
A large proportion of Cash Cows and Dogs, with few if any Question Marks or Stars.
An even distribution of Cash Dogs, Stars, and Cows, but no Question Marks which represent future growth.
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Corporate Information strategy and management
Authors: Lynda M. Applegate, Robert D. Austin, Deborah L. Soule
8th edition
73402931, 73402932, 978-0073402932
