Evaluating an Investment (Assignment)

Why would I invest in Walt Disney as well as why people wish to be employed at this company. What makes it attractive to employees?

I should prepare: (1) a financial analysis comparing the Walt Disney to comparable peer firms; (2) a revenues forecast for the Walt Disney using statistical and economic tools; (3) an industry analysis; (4) an evaluation of the companys financial status and prospects; (5) a competitive analysis in which the company operates, and (6) leadership analysis (confidence in leadership). Make sure to identify, describe, and evaluate the overall strategy of the company and important to my assessment of the Disney prospects, the functional strategies, i.e. marketing, technology, financial, human resources, manufacturing, etc. being employed.

Also need an analyses of Strengths, Weaknesses, Opportunities and Threats (SWOT) of Disney